

Winning the Race

Software, like racing, is a competitive sport. The way we do business constantly shifts and we must constantly evolve. In racing, the sound and power of a new car, from its first fire-up through to winning a race, is exhilarating, inspiring and thrilling. For software, we push ourselves to evolve, every day. And, as partners, Ferrari and HCLSoftware are both driven by results.
We are proud to have our brand logo on the front of Ferrari’s new SF-23 race car, and to continue being partners in this multi-year relationship. We’re literally racing together toward a future defined by high-performance, precision technology.
The future of racing isn’t just cars on a track. It’s Ferrari Scuderia’s assembly area, power unit, innovation, and ultimate fan experience. Plus, a powerful brand with a massive global footprint.
For HCLSoftware, we embrace a rapidly evolving hyperconnected environment, where technology — especially software — connects people and organizations so we can work, communicate, collaborate, and do business better and safer. Everywhere. The future of our economy — and our technology — isn’t just digital. It’s Digital+.
Both companies, together, put the extra spark — the + — in everything we do.
“HCLSoftware congratulates the Ferrari team on the launch of their SF-23 car. We are excited to engage in various joint marketing activities during the Formula One season, leveraging the Scuderia Ferrari team, platforms and assets to drive awareness, engagement and the adoption of HCLSoftware to a global community”
Dario Debarbieri
Vice President and
Head of Marketing, HCLSoftware


A Shared Will to Win

“Car racing and software development share values and missions. Both industries require the relentless development of innovative technology, attention to detail and precision, and a focus on continuously improving and optimizing performance. We also both rely on data analysis, modeling, and simulation to identify areas for improvement and make informed decisions — and value teamwork, collaboration and communication. We also must quickly adapt to change and overcome challenges. This is why this partnership is so vital — and exciting — to both Ferrari and HCLSoftware.”
Kalyan Kumar
Chief Product Officer, HCLSoftware
Our eyes are watching Melbourne

Our eyes are watching Melbourne
Melbourne will be a big opportunity for HCLSoftware to highlight the Scuderia Ferrari partnership and take it to the next level. Ferrari’s own Charles Leclerc won the Australian GP in 2022 and we are all excited to see if he can do it again.