HCL Commerce Fall Release Deepens Cloud-Native and Merchandising Capabilities to Help Clients Sell More
PUBLISHED DATE: December 16, 2020
HCL Software today announced the availability of the HCL Commerce Fall Release with improved cloud-native technologies and deeper merchandiser experiences. The Commerce Fall Release is the second major product update in the past six months, delivering new capabilities that help clients deliver engaging customer experiences across the customer journey that go ‘beyond the transaction.’
Enhanced capabilities and areas of focus in the Commerce Fall Release include:
- Cloud-Native Commerce - With HCL Solution Factory (SoFy), in just a few clicks, users can create a new website, quickly test brand experiences, or try out the latest innovations from HCL Software, without requiring help from IT. Additionally, HCL Commerce offers complete portability to deploy a highly secure and scalable commerce solution anywhere including public, private, hybrid or on-premise.
- Optimized Merchandising - Business users can now detect and address user struggles in real time with HCL Unica Discover. Leveraging pre-tagged storefronts and new dashboards driven via Google Analytics data, merchandisers have a visual snapshot of the health of their digital business, all from one place, the HCL Commerce Management Center.
- World Class Experience - Users, from marketing and merchandising professionals, can collaborate on the design of the customer experience. They can also synchronize content across online offers and marketing promotions for a consistent and compelling customer journey with HCL Software’s Content and Digital Asset Management Solutions.
“With the Fall Release, we’ve doubled down on the cloud-native capabilities of Commerce to provide our customers with unprecedented control of their commerce experience. Additionally, our support for deep behavioral analytics and Google Analytics enables merchandisers to fine-tune this experience to build loyalty and improve conversions,” said Raj Iyer, Vice-President of Product Management. “The Commerce Fall Release signifies our commitment and continued investment in the HCL Commerce platform.”
For more information on HCL Commerce, please visit: https://hcltechsw.com/products/commerce