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Products
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AI and Intelligent Automation
Humanizing AI to solve real-world problems
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Data, Analytics and Insights
Trusted, flexible and easy-to-use platforms
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Digital Transformation
Technology that aligns people and systems
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Enterprise Security
Security from application to endpoint
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Data, Analytics & Insights Overview
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Actian
Empowers the data-driven enterprise
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Avalanche Cloud Data Platform
Data services suite; flexible deployment
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DataConnect
Low-code integration platform
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Ingres Transactional Database
Legendary transactional RDBMS
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Vector Analytics
High-performance BI and analytics
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HCL OneDB
Build database-driven enterprise apps
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Zen Edge Data Management
Embeddable edge data management
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Nippon
Workforce analytics solution leader
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Digital Transformation Overview
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Commerce
Enterprise e-commerce for B2C and B2B
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Discover
Behavioral insights for customer journeys
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DX
The DXP for the moments that matter
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Unica
Enterprise marketing automation platform
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Connections
Enterprise collaboration platform
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Domino
Rapid application development platform
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Sametime
Enterprise secure video meetings and chat
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Volt MX
Multi-experience low code app dev
Other Featured Products
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Industries
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Industry software solutions
- Telecom & 5G
- Enterprise Cloud AI
- Digital Manufacturing
- Field Service
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Industries
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In the Pursuit of Personalization, Your Infrastructure Is Your Brand
Personalization has the power to improve customer experiences, loyalty, and lifetime value, but it requires a highly integrated data and applications infrastructure.

What you'll get from this IDC report:
- Understand how personalization drives improvement throughout the Customer Life Cycle.
- Breakdown the Personalization market practice and personalization (Im)maturity.
- What kind of personalization tech stack challenges marketers are facing.
- What are the three key phases of the Customer’s Data Relationship
In conclusion IDC shares the Action Items for Marketers and how does this map with the Unica Personalization at Scale message
What you'll get from this IDC report:
- Understand how personalization drives improvement throughout the Customer Life Cycle.
- Breakdown the Personalization market practice and personalization (Im)maturity.
- What kind of personalization tech stack challenges marketers are facing.
- What are the three key phases of the Customer’s Data Relationship
In conclusion IDC shares the Action Items for Marketers and how does this map with the Unica Personalization at Scale message
Explore other reports
State of Martech Integration
Transforming customer interactions into real-time sales opportunities
The HCL Unica Guarantee
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Expert assistance with a multi-year term
Rest easy and leave the burden to us. Reduce risk and cost as you move to cloud native with our Kubernetes and product experts.
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Time-boxed migration of HCL software to the cloud of your choice
- Analysis
- Strategy and Planning
- Execution
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Zero business impact and near-zero downtime
HCL SoFy Services team managing the infrastructure and the software to a 99.9% SLA and taking care of security and compliance