In the Pursuit of Personalization, Your Infrastructure Is Your Brand
Personalization has the power to improve customer experiences, loyalty, and lifetime value, but it requires a highly integrated data and applications infrastructure.
What you'll get from this IDC report:
- Understand how personalization drives improvement throughout the Customer Life Cycle.
- Breakdown the Personalization market practice and personalization (Im)maturity.
- What kind of personalization tech stack challenges marketers are facing.
- What are the three key phases of the Customer’s Data Relationship
In conclusion IDC shares the Action Items for Marketers and how does this map with the Unica Personalization at Scale message
What you'll get from this IDC report:
- Understand how personalization drives improvement throughout the Customer Life Cycle.
- Breakdown the Personalization market practice and personalization (Im)maturity.
- What kind of personalization tech stack challenges marketers are facing.
- What are the three key phases of the Customer’s Data Relationship
In conclusion IDC shares the Action Items for Marketers and how does this map with the Unica Personalization at Scale message
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