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Digital Transformation
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IDC Report in the Pursuit of Personalization Your Infrastructure is Your Brand
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- IDC Report in the Pursuit of Personalization

In the Pursuit of Personalization, Your Infrastructure Is Your Brand
Personalization has the power to improve customer experiences, loyalty, and lifetime value, but it requires a highly integrated data and applications infrastructure.

What you'll get from this IDC report:
- Understand how personalization drives improvement throughout the Customer Life Cycle.
- Breakdown the Personalization market practice and personalization (Im)maturity.
- What kind of personalization tech stack challenges marketers are facing.
- What are the three key phases of the Customer’s Data Relationship
In conclusion IDC shares the Action Items for Marketers and how does this map with the Unica Personalization at Scale message
What you'll get from this IDC report:
- Understand how personalization drives improvement throughout the Customer Life Cycle.
- Breakdown the Personalization market practice and personalization (Im)maturity.
- What kind of personalization tech stack challenges marketers are facing.
- What are the three key phases of the Customer’s Data Relationship
In conclusion IDC shares the Action Items for Marketers and how does this map with the Unica Personalization at Scale message
Explore other reports
State of Martech Integration
Transforming customer interactions into real-time sales opportunities
The HCL Unica Guarantee
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Expert assistance with a multi-year term
Rest easy and leave the burden to us. Reduce risk and cost as you move to cloud native with our Kubernetes and product experts.
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Time-boxed migration of HCL software to the cloud of your choice
- Analysis
- Strategy and Planning
- Execution
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Zero business impact and near-zero downtime
HCL SoFy Services team managing the infrastructure and the software to a 99.9% SLA and taking care of security and compliance