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In this IDC Opinion piece you will uncover how marketing plays a more strategic role in driving business growth and what the future of Marketing will consider a priority in the IDC forecast.

Brands will be divided into winners and losers based on how quickly CMOs are transforming their organizations to deliver digital-first journeys. They will use smart insights and innovative technologies to seamlessly engage buyers in the "human to digital experience."

Learn why digital marketers will require a cloud-native architecture that is scalable, realtime, and capable of delivering personalized experiences to address the customers expectations to get "digital, first and always" interactions with brands via their digital channels.

(Download the complete 8 pages IDC Tech Brief paper to discover the Path to a comprehensive Customer Experience)

Discover some of the findings of the IDC Study:

The biggest
challenge for 83%
of marketing leaders
is to ensure a deep
understanding
of the customer
experience across
the organizations

54% of
organizations
have
accelerated or
brought forward
their digital
roadmaps by
almost one year.

73% of marketing
executives believe
AI can have a major
impact, particularly
in improving
marketing ROI
& customer
segmentation.

... Discover how CMOs are transforming their organizations to deliver digital-first journeys

(Download the IDC Study to read the full detailed result)

DOWNLOAD FULL IDC STUDY

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