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Unica Campaign

Precision customer targeting at scale

The New UNICA V12.1 – Precision Marketing@Scale

Powered by an Integrated Cloud Native platform

#UNICAisBACK with the most comprehensive marketing platform to date.

4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.

Join our V12.1 Launch Broadcast –[live.unica.com]

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Move to a cloud native architecture now.

State of Martech Integration

Transforming customer interactions into real-time sales opportunities.

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HCL Workload Automation on Now.

IDC Tech Brief

The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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Move to a cloud native architecture now.

IDC Technology Spotlight

The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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Move to a cloud native architecture now.

IDC Vendor Spotlight

From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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Precision Customer Targeting at Scale with Unica Campaign

Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.

Benefits of Campaign

Increased Response Rates:

Execute targeted campaigns with velocity and increase your response rates by 10% – 50%

Shorter Campaign Cycles

Shorter Campaign Cycles:

Reduce your time to launch campaigns and decrease customer acquisition cost by 25% – 75%

Strong Brand Value & Loyalty:

Strengthen loyalty and retention with targeted campaigns that increase lift and your overall campaign ROI by 15% – 30%

Features of Campaign

Audience Segmentation

Audience Segmentation

Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers

Unica Centralized Offer Management

Centralized Offer Management

Centralized Offer Management

Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale

Unica Automated List Generation and Output Formatting

Automated List Generation

Automated List Generation and Output Formatting

Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.

Unica Contact Data Management

Contact Data Management software

Contact Data Management

Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA

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Interaction History & Attribution

Interaction History & Attribution

Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details

Unica Reporting and Analysis

Reporting and Analysis

Reporting and Analysis

Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data

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Try Unica Today!

Are you ready to drive precision marketing at scale ?

Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!

Let us show you what HCL Unica can do for you!

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