Precision Customer Targeting at Scale with Unica Campaign

Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking. 

Benefits of Campaign

Features of Campaign

Audience Segmentation

Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers

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Centralized Offer Management

Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale

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Automated List Generation and Output Formatting

Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.

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Contact Data Management

Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA

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Interaction History & Attribution

Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details

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Reporting and Analysis

Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data

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