Precision customer targeting at scale
The New UNICA V12.1 – Precision Marketing@Scale
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State of Martech Integration
Transforming customer interactions into real-time sales opportunities.
IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings
IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue
IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Precision Customer Targeting at Scale with Unica Campaign
Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.
Benefits of Campaign
Increased Response Rates:
Execute targeted campaigns with velocity and increase your response rates by 10% – 50%
Shorter Campaign Cycles:
Reduce your time to launch campaigns and decrease customer acquisition cost by 25% – 75%
Strong Brand Value & Loyalty:
Strengthen loyalty and retention with targeted campaigns that increase lift and your overall campaign ROI by 15% – 30%
Features of Campaign
Automated List Generation and Output Formatting
Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.
Interaction History & Attribution
Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details
Reporting and Analysis
Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data
Try Unica Today!
Are you ready to drive precision marketing at scale ?
Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!
Let us show you what HCL Unica can do for you!