- Offerings
- Services
- Partners
- Resources
-
Unica is Cloud Native Landing Page
-
Quick Start for Journey
-
Quick Start for Deliver
-
HCL Now - Cloud Native as a Service
-
Unica Resource Hub
-
Features
-
DiscoverDeep Behavioral Insights
-
New Summer 2021 Unica Release-v12.1.1
-
Implementation and Upgrade Services
-
Managed Services
-
Training Certifications
-
IDC Tech Brief
-
New Spring 2022 Unica Release-v12.1.3
-
New Summer 2022 Unica Release V12.1.4
-
Attachments
-
Computing Landscape Whitepaper
-
Marketing At Scale Whitepaper
-
Unica Beta FAQs
-
Test Page
-
Unica-Resources
-
Partners Welcome Kit
-
State of Martech Report
-
IDC Report
-
Request A Demo
-
Upgrade Unica Version
-
Unica Lead Report
-
Goal Based Marketing
-
Cloud Native
-
Precision Marketing At Scale
-
Fast And Flexible Integration
-
Download CMO Leader Report
-
get-unica-on-the-cloud-with-HCL-now
-
unica-is-on-google-cloud
-
Banking-financial-services-and-insurance
-
Retail-and-Ecommerce
-
Opportunities in Car Industry and Automotive
-
Technology and Professional Services
-
Energy Manufacturing-and-engineering-industry
-
B2C Marketing Automation Enterprise
-
PartnersSuccess Stories
-
new-winter-2021-unica-release-v12.1.2
-
IDC Report in the Pursuit of Personalization Your Infrastructure is Your Brand
-
Leadgen Testpage
-
Forrester-Wave-for-Enterprise-Marketing-Suites-Q3-report
-
Quadrant Spark Matrix
- SCHEDULE DEMO
-
Products
-
AI and Intelligent Automation
Humanizing AI to solve real-world problems
-
Data, Analytics and Insights
Trusted, flexible and easy-to-use platforms
-
Digital Transformation
Technology that aligns people and systems
-
Enterprise Security
Security from application to endpoint
-
Data, Analytics & Insights Overview
-
Actian
Empowers the data-driven enterprise
-
Avalanche Cloud Data Platform
Data services suite; flexible deployment
-
DataConnect
Low-code integration platform
-
Ingres Transactional Database
Legendary transactional RDBMS
-
Vector Analytics
High-performance BI and analytics
-
HCL OneDB
Build database-driven enterprise apps
-
Zen Edge Data Management
Embeddable edge data management
-
Nippon
Workforce analytics solution leader
-
Digital Transformation Overview
-
Commerce
Enterprise e-commerce for B2C and B2B
-
Discover
Behavioral insights for customer journeys
-
DX
The DXP for the moments that matter
-
Unica
Enterprise marketing automation platform
-
Connections
Enterprise collaboration platform
-
Domino
Rapid application development platform
-
Sametime
Enterprise secure video meetings and chat
-
Volt MX
Multi-experience low code app dev
Other Featured Products
-
-
Industries
-
Industry software solutions
- Telecom & 5G
- Enterprise Cloud AI
- Digital Manufacturing
- Field Service
-
Industries
-
- Partners
- Contact us
Unica Campaign
Precision customer targeting at scale
The New UNICA V12.1 – Precision Marketing@Scale
Powered by an Integrated Cloud Native platform
#UNICAisBACK with the most comprehensive marketing platform to date.
4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.
Join our V12.1 Launch Broadcast –[live.unica.com]


State of Martech Integration
Transforming customer interactions into real-time sales opportunities.

IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Precision Customer Targeting at Scale with Unica Campaign
Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.
Benefits of Campaign
Increased Response Rates:
Execute targeted campaigns with velocity and increase your response rates by 10% – 50%
Shorter Campaign Cycles:
Reduce your time to launch campaigns and decrease customer acquisition cost by 25% – 75%
Strong Brand Value & Loyalty:
Strengthen loyalty and retention with targeted campaigns that increase lift and your overall campaign ROI by 15% – 30%
Features of Campaign

Audience Segmentation
Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers

Centralized Offer Management
Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale

Automated List Generation and Output Formatting
Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.

Contact Data Management
Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA

Interaction History & Attribution
Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details

Reporting and Analysis
Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data

Try Unica Today!
Are you ready to drive precision marketing at scale ?
Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!
Let us show you what HCL Unica can do for you!