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Move to a cloud native architecture now.

State of Martech Integration

Transforming customer interactions into real-time sales opportunities.

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HCL Workload Automation on Now.

IDC Tech Brief

The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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Move to a cloud native architecture now.

IDC Technology Spotlight

The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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Move to a cloud native architecture now.

IDC Vendor Spotlight

From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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Contact optimization for offers and channels


Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns

Benefits of Optimize

Centrally manages rules, constraints, and prioritization for the optimal contact strategy

Features of Optimize

Unica Customer Optimization
Customer Optimization

Customer Optimization

With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue

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Unica Offer Optimization
limited number to distribute

Offer Optimization

Determine which customers get what offers, when you have only a limited number to distribute

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Unica Time Optimization
Time Optimization

Time Optimization

Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized

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Unica Budget Optimization
Budget Optimization

Budget Optimization

Determine how to allocate your budget across different campaigns, offers, or customers

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Unica Channel Capacity Optimization
Channel Capacity Optimization

Channel Capacity Optimization

With fixed channel capacity, identify which channels to use to communicate with which customers and when

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Unica Goal Based Optimization
Goal Based Optimization

Goal Based Optimization

Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
Schedule Demo
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Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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