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Unica Optimize
Contact optimization for offers and channels
The New UNICA V12.1 – Precision Marketing@Scale
Powered by an Integrated Cloud Native platform
#UNICAisBACK with the most comprehensive marketing platform to date.
4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.
Join our V12.1 Launch Broadcast –[live.unica.com]

State of Martech Integration
Transforming customer interactions into real-time sales opportunities.

IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Contact optimization for offers and channels
Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns
Benefits of Optimize
Centrally manages rules, constraints, and prioritization for the optimal contact strategy
Best Brand Experience
Deliver a delightful contact experience for your customers, based on interaction history, offer details, channel preferences, time frame, business constraints and rules and marketing objectives
Improved Customer Loyalty
Respect customer privacy and preferences and drive customer relationship to the next level
Optimal Messaging
Minimize customer contact fatigue by mathematically determining the best communication for each customer
Optimized Resource Usage
Optimize usage of limited budget, channel capacity, and inventory resources
Increased ROI
Maximize marketing profitability and ROI through improved response rates by sending the best offers to each customer
Features of Optimize

Customer Optimization
With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue

Offer Optimization
Determine which customers get what offers, when you have only a limited number to distribute

Time Optimization
Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized

Budget Optimization
Determine how to allocate your budget across different campaigns, offers, or customers

Channel Capacity Optimization
With fixed channel capacity, identify which channels to use to communicate with which customers and when

Goal Based Optimization
Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed
Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

Try Unica Today!
Are you ready to drive precision marketing at scale ?
Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!
Let us show you what HCL Unica can do for you!