Contact optimization for offers and channels
Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns
Benefits of Optimize
Centrally manages rules, constraints, and prioritization for the optimal contact strategy
Best Brand Experience
Deliver a delightful contact experience for your customers, based on interaction history, offer details, channel preferences, time frame, business constraints and rules and marketing objectives
Improved Customer Loyalty
Respect customer privacy and preferences and drive customer relationship to the next level
Minimize customer contact fatigue by mathematically determining the best communication for each customer
Optimized Resource Usage
Optimize usage of limited budget, channel capacity, and inventory resources
Maximize marketing profitability and ROI through improved response rates by sending the best offers to each customer
Features of Optimize
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.