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Contact optimization for offers and channels

Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns

Benefits of Optimize

Centrally manages rules, constraints, and prioritization for the optimal contact strategy

Features of Optimize

Customer Optimization

With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue

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Offer Optimization

Determine which customers get what offers, when you have only a limited number to distribute

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Time Optimization

Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized

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Budget Optimization

Determine how to allocate your budget across different campaigns, offers, or customers

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Channel Capacity Optimization

With fixed channel capacity, identify which channels to use to communicate with which customers and when

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Goal Based Optimization

Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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