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Unica

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HCL TECHNOLOGIES

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Unica Discover

Deep Behavioral Insights

With Unica Discover’s unique session capture capabilities, customers can leverage both deep insight analytics, but also replay and visualize the exact session of each customer. Other use cases include support of high risk & compliance and application development. Unica Discover, its so much more than just analytics

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Deep Behavioral Insights

Unica Discover provides behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again.

Benefits of Discover

Deep visibility into the user experience

Understand how your users navigate through their online journey by using session replay to visualize their actual experience

Quickly diagnose and resolve customer struggle

Gain clarity on where your users struggle, identify patterns and pro-actively address issues before amplification

Reporting based on contextual data

Provide context to errors and events within your user experience through session replay and develop data segmentation reports, revealing why struggle has occurred

Flexible segmentation of data

Segment and filter audiences on multiple data points enabling you to engage with individuals or segments who have experienced the same journey.

Quantify business impact & opportunities

Explore and uncover opportunities to improve conversion, retention, revenue generation and brand perception

Real time, event-based messaging

Enhance personalization and targeting by leveraging behavorial data for real time in-session updates and marketing campaigns

Features of Discover

Session Search & Replay

Fully understand your user’s journey through real time search & session replay. Powerful text and event based search, allows you to quickly and easily find what you are looking for

Struggle Detection and Resolution

Turn unknown struggle into known, measure the impact it has on the overall experience and resolve by prioritizing and taking action either manually or automatically

Reporting and Analysis

Visualize simple data or complex business impact reports. Utilize anomaly detection to proactively monitor and alert on key metrics as they deviate from their norm

Usability Insights & Optimization

Pinpoint and understand into how users interact and drop off in forms, explore clicks and hovers, and drill down into specific sessions which took those actions

Customer Behavior Analysis

Realize how users progress through your web applications through repeated processes, actions taken after struggle has been encountered and what preceded a user contacting you for support

Campaign Tracking & Revenue Attribution

Know what actions users take when referred by a campaign. Be able to attribute conversions and revenue to campaigns, as well as revenue opportunities

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

Create customer journeys, segmentation and targeting with the right offer.
Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

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Are you ready to drive precision marketing at scale ?

Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!

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