State of Martech Integration
Transforming customer interactions into real-time sales opportunities.
IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings
IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue
IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Real time personalization in milli seconds
Unica Interact is the sophisticated real time interaction solution to personalize customer experience and determine the next best action for customer engagement across various channels such as websites, call centers, point-of-sales, ATM’s, kiosks and more
Benefits of Interact
Now you can turn any real-time touchpoint into a channel to connect with your customers.
Real-time Personalization at Scale
Scales to meet your growth with powerful performance throughput: 100,000s of concurrent sessions with response times in few milli seconds
Increased Response Rates
Deep personalization and advanced analytics maximize the relevancy of messages presented during live interactions, increasing response rates
Improved Customer Experience
Personalizing the experience of interacting with your brand real time can have a major positive impact on perception and loyalty
Transform your Inbound Channels
Targeted marketing adds to the ROI of websites, call centers and other inbound channels originally built for operational reasons
Align your Inbound & Outbound Channels
Connects and coordinates inbound marketing with outbound campaigns, on the same platform sharing audience data, offers and dispositions
Features of Interact
Leading Edge Personalization
Engage known and anonymous visitors, consider behaviors and current activity patterns, and personalize interactions leveraging both online and offline data, including in-depth historical knowledge of customers to deliver targeted call to actions such as cross-sell offers, editorial content, service options, and coordinated banner messages
Intelligent Offer Arbitration
The acute and insightful combination of marketer personalization strategy and inbuilt cognitive learning helps you to recognize the right time and best offer for every customer
Omni Channel Coverage
Plugs into any customer touchpoint: website, call center, kiosk, point-of-sale, ATM and bridges customer engagement through delivery of personalized offers across channels without losing context and continuity
Insightful Reports and Analytics
Delivers accurate marketing performance analysis, channel activity insights, campaign strategy inventories and deployment auditing— all intended to improve managerial oversight and marketing results
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.