- Offerings
- Services
- Partners
- Resources
-
Unica is Cloud Native Landing Page
-
Quick Start for Journey
-
Quick Start for Deliver
-
HCL Now - Cloud Native as a Service
-
Unica Resource Hub
-
Features
-
DiscoverDeep Behavioral Insights
-
New Summer 2021 Unica Release-v12.1.1
-
Implementation and Upgrade Services
-
Managed Services
-
Training Certifications
-
IDC Tech Brief
-
New Spring 2022 Unica Release-v12.1.3
-
New Summer 2022 Unica Release V12.1.4
-
Attachments
-
Computing Landscape Whitepaper
-
Marketing At Scale Whitepaper
-
Unica Beta FAQs
-
Test Page
-
Unica-Resources
-
Partners Welcome Kit
-
State of Martech Report
-
IDC Report
-
Request A Demo
-
Upgrade Unica Version
-
Unica Lead Report
-
Goal Based Marketing
-
Cloud Native
-
Precision Marketing At Scale
-
Fast And Flexible Integration
-
Download CMO Leader Report
-
get-unica-on-the-cloud-with-HCL-now
-
unica-is-on-google-cloud
-
Banking-financial-services-and-insurance
-
Retail-and-Ecommerce
-
Opportunities in Car Industry and Automotive
-
Technology and Professional Services
-
Energy Manufacturing-and-engineering-industry
-
B2C Marketing Automation Enterprise
-
PartnersSuccess Stories
-
new-winter-2021-unica-release-v12.1.2
-
IDC Report in the Pursuit of Personalization Your Infrastructure is Your Brand
-
Leadgen Testpage
-
Forrester-Wave-for-Enterprise-Marketing-Suites-Q3-report
-
Quadrant Spark Matrix
- SCHEDULE DEMO
-
Products
-
AI and Intelligent Automation
Humanizing AI to solve real-world problems
-
Data, Analytics and Insights
Trusted, flexible and easy-to-use platforms
-
Digital Transformation
Technology that aligns people and systems
-
Enterprise Security
Security from application to endpoint
-
Data, Analytics & Insights Overview
-
Actian
Empowers the data-driven enterprise
-
Avalanche Cloud Data Platform
Data services suite; flexible deployment
-
DataConnect
Low-code integration platform
-
Ingres Transactional Database
Legendary transactional RDBMS
-
Vector Analytics
High-performance BI and analytics
-
HCL OneDB
Build database-driven enterprise apps
-
Zen Edge Data Management
Embeddable edge data management
-
Nippon
Workforce analytics solution leader
-
Digital Transformation Overview
-
Commerce
Enterprise e-commerce for B2C and B2B
-
Discover
Behavioral insights for customer journeys
-
DX
The DXP for the moments that matter
-
Unica
Enterprise marketing automation platform
-
Connections
Enterprise collaboration platform
-
Domino
Rapid application development platform
-
Sametime
Enterprise secure video meetings and chat
-
Volt MX
Multi-experience low code app dev
Other Featured Products
-
-
Industries
-
Industry software solutions
- Telecom & 5G
- Enterprise Cloud AI
- Digital Manufacturing
- Field Service
-
Industries
-
- Partners
- Contact us
Unica Journey
Goal Based Marketing
The New UNICA V12.1 – Precision Marketing@Scale
Powered by an Integrated Cloud Native platform
#UNICAisBACK with the most comprehensive marketing platform to date.
4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.
Join our V12.1 Launch Broadcast –[live.unica.com]

State of Martech Integration
Transforming customer interactions into real-time sales opportunities.

IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Goal Based Marketing
Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.
Benefits of Journey
Goal-based Marketing
Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations
Shorten your Customer Conversion Cycle
Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals
Increased Brand Loyalty
Strengthen your brand with relevant automated journeys that increase retention and share of wallet
Amplified Omni Channel Engagement
Deliver a consistent customer experience across any channel with native integration for Unica Campaign outbound and Unica Interact and Deliver inbound engagement
Engage in the Moment
Never miss the opportunity to delight your customers with relevant experiences
Lower Marketing TCO
Reduced TCO with automated flows and plug-and-play integration to your martech ecosystem through Unica Link’s open and flexible framework
Features of Journey

Goal driven Experiences
Define goals for your customer experience and easily adjust your journeys in real time to achieve them

Orchestration Canvas
Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas

Always on Engagement:
Completely automated execution that is in sync with every step of your customer’s brand engagement

Real-Time Insights
Understand your customer behaviour with insights that update real-time

Unlimited Touchpoints
Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem

Dynamic Data Framework
Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed
Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

Try Unica Today!
Are you ready to drive precision marketing at scale ?
Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!
Let us show you what HCL Unica can do for you!