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Unica Journey

Goal Based Marketing

The New UNICA V12.1 – Precision Marketing@Scale

Powered by an Integrated Cloud Native platform

#UNICAisBACK with the most comprehensive marketing platform to date.

4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.

Join our V12.1 Launch Broadcast –[live.unica.com]

Get in Touch

Move to a cloud native architecture now.

State of Martech Integration

Transforming customer interactions into real-time sales opportunities.

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HCL Workload Automation on Now.

IDC Tech Brief

The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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Move to a cloud native architecture now.

IDC Technology Spotlight

The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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Move to a cloud native architecture now.

IDC Vendor Spotlight

From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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Goal Based Marketing

Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.

Benefits of Journey

Goal-based Marketing

Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations

Shorten your Customer Conversion Cycle

Shorten your Customer Conversion Cycle

Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals

Increased Brand Loyalty

Strengthen your brand with relevant automated journeys that increase retention and share of wallet

HCL Unica Software - omnichannel marketing automation & customer experience

Amplified Omni Channel Engagement

Deliver a consistent customer experience across any channel with native integration for Unica Campaign outbound and Unica Interact and Deliver inbound engagement

Engage in the Moment personalized customer journey

Engage in the Moment

Never miss the opportunity to delight your customers with relevant experiences

Lower Marketing TCO

Reduced TCO with automated flows and plug-and-play integration to your martech ecosystem through Unica Link’s open and flexible framework

Features of Journey

Goal driven Experiences

Goal driven Experiences

Define goals for your customer experience and easily adjust your journeys in real time to achieve them

Unica Link artwork

Orchestration Canvas

Orchestration Canvas

Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas

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Always on Engagement

Always on Engagement:

Completely automated execution that is in sync with every step of your customer’s brand engagement

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Real-Time Insights

Real-Time Insights

Understand your customer behaviour with insights that update real-time

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Unlimited Touchpoints

Unlimited Touchpoints

Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem

Dynamic Data framing

Dynamic Data Framework

Dynamic Data Framework

Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

Create customer journeys, segmentation and targeting with the right offer.
Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

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Try Unica Today!

Are you ready to drive precision marketing at scale ?

Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!

Let us show you what HCL Unica can do for you!

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