HCL Unica and Google Cloud Partnership

We’re pleased to announce a strategic partnership with Google Cloud providing our customers with a cost-effective and highly scalable, secure and elastic cloud deployment option with global coverage. This partnership supports organizations with the most complex customer marketing data who depend on our integrated cloud-platform to deliver precision marketing at scale.

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Discover how you can deliver precision Marketing at scale


Learn what it means to deliver precision customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking

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5 simple ways marketers can achieve their Marketing Goals


Learn how you can capture, monitor, and achieve your daily or weekly marketing goals with Goal-Based Marketing. Powerful reports to analyze Customer Behaviour and Goal Completion.

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Discover how you can deploy Unica Marketing on the cloud in minutes


The major challenge for a marketing IT specialist is software currency and reliability. Discover the 5 ways you can deploy your marketing platform anywhere and deploy it on the cloud of your choosing.

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Explore enablement, tuning & strategy
Content on live.unica.com & blog.unica.com

Unica Marketing Platform

HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale

Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively. Unica in an integrated platform that delivers total flexibility, scalable power and seamless integration with 3rd party Martech solutions.

Deliver Better Customer Experience and Agile Campaign Execution

Increase your marketing effectiveness through deeper levels of Customer Segmentation & Real-Time Personalization

Universal Data Connectivity to tap directly into your customer data anywhere and in any format

Cloud Native platform to deploy in minutes, upgrade in hours anywhere: On-prem, Cloud, or Hybrid (Docker, Kubernetes & rich set of micro-services)

5 steps to achieve fast and flexible Martech integration


Discover why Digital enterprise Marketers find it hard to create an engaging Omnichannel Customer experience that integrate all essential outbound and inbound channels.

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Increase in clicks per day in Travel & Hospitality industry


Increase in customer responses in a global bank


Boost in operating profit in a large US based retailer

Unica the integrated, cloud-native platform that powers Precision Marketing at Scale!

Enterprise Class Marketing Application For All Industries

Execute complex programs with the simplified business-friendly interface  to implement your omni-channel marketing strategies.Unica is the enterprise class system of customer records for any volume of marketing transactions.

V12.1 Webinars on Unica Live

Get all your Unica v12.1 enablement with every Unica video series housed in our educational site, Unica LIVE. Get Product Management updates, marketing trends and hot topics, 'Let's Geek Out' On Unica technical knowhow from the product and service teams.


Webinar Replays


Go beyond marketing with Unica. Create engaging experiences that convert!

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.