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CampaignPrecision customer targeting at scale
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PlanEnterprise grade marketing management
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InteractReal time personalization in milli seconds
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OptimizeContact optimization for offers and channels
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DeliverReliable & scalable messaging
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JourneyGoal Based customer Journeys
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LinkFast & flexible integration platform
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DiscoverDeep Behavioral Insights
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Unica is Cloud Native Landing Page
-
Quick Start for Journey
-
Quick Start for Deliver
-
HCL Now - Cloud Native as a Service
-
Unica Resource Hub
-
Features
-
DiscoverDeep Behavioral Insights
-
New Summer 2021 Unica Release-v12.1.1
-
Implementation and Upgrade Services
-
Managed Services
-
Training Certifications
-
Real Time Personalized Offerings
-
New Spring 2022 Unica Release-v12.1.3
-
Attachments
-
Computing Landscape Whitepaper
-
Marketing At Scale Whitepaper
-
Leadgen Testpage
-
Test Page
-
Unica-Resources
-
Partners Welcome Kit
-
State of Martech Report
-
IDC Report
-
Request A Demo
-
Upgrade Unica Version
-
Unica Lead Report
-
Goal Based Marketing
-
Cloud Native
-
Precision Marketing At Scale
-
Fast And Flexible Integration
-
Download CMO Leader Report
-
get-unica-on-the-cloud-with-HCL-now
-
unica-is-on-google-cloud
-
Banking-financial-services-and-insurance
-
Retail-and-Ecommerce
-
Opportunities in Car Industry and Automotive
-
Technology and Professional Services
-
Energy Manufacturing-and-engineering-industry
-
B2C Marketing Automation Enterprise
-
PartnersSuccess Stories
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new-winter-2021-unica-release-v12.1.2
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Unica Plan
Enterprise grade marketing management
The New UNICA V12.1 – Precision Marketing@Scale
Powered by an Integrated Cloud Native platform
#UNICAisBACK with the most comprehensive marketing platform to date.
4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.
Join our V12.1 Launch Broadcast –[live.unica.com]

State of Martech Integration
Transforming customer interactions into real-time sales opportunities.

IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Enterprise grade marketing management
Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives
Benefits of Plan
Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.
Increased Productivity
Streamline your marketing process, ensure compliance, implement best practices and standardize your planning data
Reduced Cycle Time
With integrated data flows and efficient UI/UX, launch marketing campaigns and programs, getting them into market faster
Lower Marketing Costs
Gain greater visibility and control over marketing budgets and expenses
Improved Collaboration
Bring together marketing teams and process enabling greater cooperation and higher efficiency
Better Marketing Results
Through dashboards, analytics, and calendars achieve greater insight, oversight and management of all aspects of marketing
Features of Plan

Operations Management
Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals

Financial Management
Allocate and track top-down or bottom-up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing

Asset Management
Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control

Campaign Planning
Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting

Offer Lifecycle Management
Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed
Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

Try Unica Today!
Are you ready to drive precision marketing at scale ?
Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!
Let us show you what HCL Unica can do for you!