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Unica is Cloud Native

Unica Plan

Enterprise grade marketing management

The New UNICA V12.1 – Precision Marketing@Scale

Powered by an Integrated Cloud Native platform

#UNICAisBACK with the most comprehensive marketing platform to date.

4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.

Join our V12.1 Launch Broadcast –[live.unica.com]

Get in Touch

Move to a cloud native architecture now.

State of Martech Integration

Transforming customer interactions into real-time sales opportunities.

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HCL Workload Automation on Now.

IDC Tech Brief

The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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Move to a cloud native architecture now.

IDC Technology Spotlight

The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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Move to a cloud native architecture now.

IDC Vendor Spotlight

From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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Enterprise grade marketing management

Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives

Benefits of Plan

Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.

Increased Productivity

Streamline your marketing process, ensure compliance, implement best practices and standardize your planning data

Reduced Cycle Time

Reduced Cycle Time

With integrated data flows and efficient UI/UX, launch marketing campaigns and programs, getting them into market faster

Lower Marketing Costs

Lower Marketing Costs

Gain greater visibility and control over marketing budgets and expenses

Improved Collaboration

Improved Collaboration

Bring together marketing teams and process enabling greater cooperation and higher efficiency

Better Marketing Results

Better Marketing Results

Through dashboards, analytics, and calendars achieve greater insight, oversight and management of all aspects of marketing

Features of Plan

Operations Management

Operations Management

Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals

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Financial Management tool & software

Financial Management

Allocate and track top-down or bottom-up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing

Digital asset management

Asset Management tool

Asset Management

Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control

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Campaign Planning software

Campaign Planning

Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting

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Offer Lifecycle Management

Offer Lifecycle Management

Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

Create customer journeys, segmentation and targeting with the right offer.
Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

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Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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Try Unica Today!

Are you ready to drive precision marketing at scale ?

Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!

Let us show you what HCL Unica can do for you!

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