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CLICK HERE: Watch CMO Tony Arnold’s Executive Coffee Break sessions with HCL Partners

Enterprise grade marketing management

Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives

Benefits of Plan

Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.

Features of Plan

Operations Management

Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals

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Financial Management

Allocate and track top-down or bottom-up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing

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Asset Management

Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control

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Campaign Planning

Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting

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Offer Lifecycle Management

Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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