Why Get this Report?

  • Understand how MMH helps organizations streamline communications and manage complex omnichannel marketing strategies from a unified platform.

  • Uncover the key capabilities like Customer Data and Campaign Management, Data Integration and other.

  • Learn how the top players are utilizing MMH to its full power for multichannel customer engagement, interoperability and cohesive integration.

Key Takeaways from the Report

Customer Data and Lifecycle Management

Customer Data and Lifecycle Management

This MMH capability helps organizations better understand their customers, manage disparate customer data silos in a 360-degree view, and create customer segments based on attributes from multiple data sources.

Data Integration

Data Integration

MMH integrates and manages data from marketing technologies, ad networks, leadbased systems, demand-side platforms, and social networks to enable organizations to reach the right contact at the right customer based on intent, fit, and financial risk.

Campaign Management and Execution

Campaign Management and Execution

MMH’s marketing campaign management capability offers wideranging marketing efforts involving several stages, including planning, executing, tracking, and analyzing/optimizing a campaign.

Align the CTO with the role of the CMO

Targeting and Segmentation

MMH may use rule-based engine or advanced analytics and data science technologies to create advanced microsegmentation or 1:1 segmentation for an effective targeted campaign driving engagement and conversion rate.

Real-Time personalization

Real-Time personalization

The real-time web personalization of MMH capability leverages AI and firmographic, technographic, and intent insights to allow B2B and B2C marketers to personalize the visitors’ web experiences.

Event Triggering

Event Triggering

This capability is responsible for responding to significant events affecting a customer relationship. It enables marketers to send a follow-up offer or promotion based on an upcoming event or an action taken by a customer.

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