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Omnichannel Decision Engine for Enterprise Marketers
Unica empowers your marketing automation team with a Decisioning Engine that combines the effectiveness of Outbound omnichannel campaigns with the context of inbound real-time personalization.
Navigate your enterprise marketing needs with Unica
Design and optimize your marketing campaigns and customer real time interactions to maximize your marketing industry goals. Unica is an enterprise grade marketing automation suite designed to perform inbound and outbound marketing automations across multiple offline & online channels - direct mail, email, call centre, web, mobile and many more
Go beyond marketing with Unica. Create engaging experiences that convert!
See an upswing in your marketing metrics including CTA, Retention, Conversion, through highly engaging campaigns and real time interactions using Unica.
Highly targeted segment for the best channel
Make the most of your marketing resources
Unified integrated campaigns for all communications
Smart segmentation and attribution insights
Build True Omnichannel Campaigns
Design and execute large-scale, multi-wave, omni-channel campaigns.
Unica campaign allows you to present specific target offers to the customers through right channels. It not only allows to design and execute the campaigns but also provides features to track campaign responses. It also complements extensive reporting enhancements.
Real-time Inbound Marketing
Allows marketers to personalize in real time the experience of customers interacting with websites, call centers and other real-time channels.
With Interact, enterprise can determine in real-time, the best message for each interaction. Interact, instantly determines the best personalized message to present to each customer during a live interaction through all synchronous inbound and asynchronous outbound channels.
Plan Your Resource Management
Web-based software for managing your portfolio of Marketing Programs.
Plan is a Marketing Resource Management software to manage projects, creative assets, resources, teams, and approvals within a collaborative environment to reduce costs and rapidly accelerate time to market.
250%
Increase in clicks per day in Travel & Hospitality industry
x3
Increase in customer responses in a global bank
20%
Boost in Operating profit in a large US based retailer
Enterprise class Marketing application for all industries
Execute complex programs with the simplified business-friendly interface to implement your omni-channel marketing strategies.Unica is the enterprise class system of customer records for any volume of marketing transactions.
Travel & Hospitality
Create a world-class digital experience to increase online transactions and reduce servicing costs.
Telecom
Use data to enhance bill pay and support portals to drive app engagement and empower customers.
Retail
Identify which actions convert shoppers from browsers to buyers to drive sales, account creation, and order value.
Consumer Product Goods
Create a world-class digital experience to increase online transactions and reduce servicing costs.
Media & Entertainment
Use data to enhance bill pay and support portals to drive app engagement and empower customers.
Banking & Financial Services
Identify which actions convert shoppers from browsers to buyers to drive sales, account creation, and order value.
HCL Software is excited to announce the acquisition of Unica from IBM, including Campaign, Interact, Marketing Operations and Contact Optimization. Watch a replay of the HCL Unica is Back Webinar.
Video Gallery
Welcome from Product Management
A Message from our VP of Product Management
Welcome to HCL Software
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
