New Cloud Native Unica Platform – Precision Marketing@Scale!

#UNICAisBACK - This is the most comprehensive upgrade to Unica yet – with over 200 enhancements, 25 new features, 90+ native reports, 500+ REST APIs, & a new UI/UX

Improved Experience: Modern, intuitive user experience; Manage offers and content across all channels with Centralized Offer Manager; Get performance insights in real-time.

Cloud Native: Deploy in minutes, upgrade in hours. Support on-prem, cloud, or hybrid environments – with Cloud Native capabilities like Docker and Kubernetes, a rich set of micro-services, and open source support (no WAS, DB2, Cognos dependency).

Go Beyond Marketing With Unica. Create Engaging Experiences That Convert!

See an upswing in your marketing metrics including CTA, retention, conversion, through highly engaging campaigns and real time interactions using Unica.

Highly targeted segment for the best channel

Make the most of your marketing resources

Unified integrated campaigns for all communications

Smart segmentation and attribution insights

Build True Omnichannel Campaigns

Design and execute large-scale, multi-wave, omni-channel campaigns.

Unica campaign allows you to present specific target offers to the customers through right channels. It not only allows to design and execute the campaigns but also provides features to track campaign responses. It also complements extensive reporting enhancements.

Real-time Inbound Marketing

Allows marketers to personalize in real time the experience of customers interacting with websites, call centers and other real-time channels.

With Interact, enterprise can determine in real-time, the best message for each interaction. Interact, instantly determines the best personalized message to present to each customer during a live interaction through all synchronous inbound and asynchronous outbound channels.

Plan Your Resource Management

Web-based software for managing your portfolio of marketing programs.

Plan is a Marketing Resource Management software to manage projects, creative assets, resources, teams, and approvals within a collaborative environment to reduce costs and rapidly accelerate time to market.


Increase in clicks per day in Travel & Hospitality industry


Increase in customer responses in a global bank


Boost in operating profit in a large US based retailer

Enterprise Class Marketing Application For All Industries

Execute complex programs with the simplified business-friendly interface  to implement your omni-channel marketing strategies.Unica is the enterprise class system of customer records for any volume of marketing transactions.

HCL Software is excited to announce the acquisition of Unica from IBM, including Campaign, Interact, Marketing Operations and Contact Optimization.                                                    Watch a replay of the HCL Unica is Back Webinar.


Go beyond marketing with Unica. Create engaging experiences that convert!


Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.