Precision Customer Targeting at Scale with Unica Optimize

Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns

Features of Optimize

Customer Optimization

With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue

Offer Optimization

Determine which customers get what offers, when you have only a limited number to distribute

Time Optimization

Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized

Budget Optimization

Determine how to allocate your budget across different campaigns, offers, or customers

Channel Capacity Optimization

With fixed channel capacity, identify which channels to use to communicate with which customers and when

Goal Based Optimization

Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more

Benefits of Optimize

Centrally manages rules, constraints, and prioritization for the optimal contact strategy

Go beyond marketing with Unica. Create engaging experiences that convert!

SCHEDULE DEMO

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

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