Unica is Recognized as a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hubs
The Gartner Peer Insights Customers' Choice Distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing and/or using the product or service.
V12.1 The Market is Saying…
UNICA V12.1 - An integrated, cloud-native platform that powers Precision Marketing@Scale!
#UNICAisBACK - The most comprehensive Expanded marketing platform to date with 4 new modules: Unica Deliver, Unica Journey, Unica Link, Unica Discover and a radically simplified pricing model!
• Reliable & scalable digital messaging powered by Unica Deliver (NEW Module)
• Goal-based marketing powered by Unica Journey (NEW Module)
• Fast & flexible Integrations powered by Unica Link (NEW Module)
• Deep Behavioral Insights powered by Unica Discover (NEW Module)
• Precision customer targeting powered by Unica Campaign module
• Real-time personalization in milli-seconds powered by Unica Interact module
• Contact strategy optimization powered by Unica Optimize
• Enterprise-grade marketing resource management powered by Unica Plan module
Unica Marketing Platform
HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale
Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively. Unica in an integrated platform that delivers total flexibility, scalable power and seamless integration with 3rd party Martech solutions.
Deliver Better Customer Experience and Agile Campaign Execution
Increase your marketing effectiveness through deeper levels of Customer Segmentation & Real-Time Personalization
Universal Data Connectivity to tap directly into your customer data anywhere and in any format
Cloud Native platform to deploy in minutes, upgrade in hours anywhere: On-prem, Cloud, or Hybrid (Docker, Kubernetes & rich set of micro-services)
Offerings of Unica V12.1
CAMPAIGN - Precision Customer Targeting at Scale
Advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.
OPTIMIZE - Contact Optimization for Offers & Channels
Superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns.
INTERACT – Real-Time Personalization in Milli Seconds
Sophisticated real-time interaction solution to personalize the customer experience and determine the next best action for customer engagement across various channels such as websites, call centers, point-of-sale, ATM’s, kiosks and more.
PLAN - Enterprise Grade Marketing Management
Comprehensive marketing resource management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives.
DISCOVER - Deep Behavioral Insights
A digital experience analytics platform that empowers your enterprise to capture, replay and visualize the individual online user experience. Discover enables you to address friction in your customer’s web or mobile experience pro-actively and in real-time. Discover also delivers a more complete and actionable view of the customer journey across channels through its easy integration with the rest of your digital ecosystem.
Increase in clicks per day in Travel & Hospitality industry
Increase in customer responses in a global bank
Boost in operating profit in a large US based retailer
Enterprise Class Marketing Application For All Industries
Execute complex programs with the simplified business-friendly interface to implement your omni-channel marketing strategies.Unica is the enterprise class system of customer records for any volume of marketing transactions.
Travel & Hospitality
Create a world-class digital experience to increase online transactions and reduce servicing costs.
Use data to enhance bill pay and support portals to drive app engagement and empower customers.
Identify which actions convert shoppers from browsers to buyers to drive sales, account creation, and order value.
Consumer Product Goods
Turn marketing into an ongoing, personalized dialogue that will build brand loyalty and a direct relationship with your community of consumers.
Media & Entertainment
Leverage real-time behavior and historical understanding to engage clients with the content that will keep them coming back for more.
Banking & Financial Services
Anticipate the moments that matter to your clients and meet them where they are with relevant, personalized offers that grow share of wallet and improve retention.
V12.1 Webinars on Unica Live
Get all your Unica v12.1 enablement with every Unica video series housed in our educational site, Unica LIVE. Get Product Management updates, marketing trends and hot topics, 'Let's Geek Out' On Unica technical knowhow from the product and service teams.