Campaign

Deliver personalized, relevant marketing messages across all channels at scale

Use a powerful, flexible, easy-to-use flowchart user interface to manage campaign logic, audience segmentation, exclusions, and assignment of offers and channels.
IBM Campaign serves as the central repository for creating, reusing and tracking campaign building blocks such as audiences, segments, offers, treatments, and exclusion rules.
Maintain a complete history for each customer and prospect including contacts made, offers presented, context and campaign details, and response actions. All of this is critical to building an effective, ongoing dialog.
Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.
Deploy Campaign 100% in the cloud or on premise to meet the needs of both your marketing and information technology organizations.
Leverage standard campaign reports and other tools for performance analysis. The solution’s flexible and open data mart allows custom data fields to be incorporated into reports. Any third-party reporting or analysis tool can be used against the IBM Campaign data mart.

HCL Software is excited to announce the acquisition of Unica from IBM, including Campaign, Interact, Marketing Operations and Contact Optimization.                                                    Watch a replay of the HCL Unica is Back Webinar.

Interact

This is a list of features of the Interact offering...

A combination of segmentation logic, marketing rules, and algorithms monitor interactions over time and automate the process of building personalization models to easily define strategies for interacting with customers and prospects and, just as importantly, easily modify those strategies and understand the impact of changes.
A configurable Bayesian algorithm combined with integrated offer arbitration capabilities builds insight over time and helps determine the best offer or message to present to each customer or prospect.
To maximize performance, Interact is Java-based, features configurable multi-threaded processing and database connection pooling and supports horizontal scaling with runtime server failover.
Separate user interfaces for marketers, technical analysts and operational managers of interactive channels create an uncomplicated and intuitive user experience for each person involved in the inbound marketing process.
Provide marketing performance analysis, interactive channel activity analysis, campaign strategy inventories and deployment auditing— all intended to improve managerial oversight and marketing results.
Interact is part of a single interactive marketing solution at the heart of which is Campaign, enabling inbound and outbound marketing to be coordinated into a single strategy for building customer relationships, using a single technology platform.

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Plan

Marketing resource management software to manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Define best-practice workflows and processes and ensure everyone on the marketing team uses them.
Automate the review process by using business rules to route approvals, review and mark-up documents, and ensure that signoffs are properly obtained and audit trails are logged to meet regulatory compliance.
Personal views of all data and information pertinent to each individual’s role in the organization.
Access a user-friendly, searchable calendar that can be filtered by brand, business unit, product, geography or other dimension.
Manage all of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control.
Use prebuilt reports or define custom reports with an easy-to-use report editor.

Optimize

Centrally manages rules, constraints, and prioritization for the optimal contact strategy

Deliver optimal communications to individual customers based on interaction history, offer details, channel preferences and timeframe. Use data models to find the best communication for each customer and reduce wasted communications. Reduce customer fatigue and decrease opt-outs.
Identify limits that can impact contact strategy such as size of marketing budget, number of available offers of various types, and number of telemarketing calls that can be made per period. Create campaigns and define the proposed contacts to include in each campaign. Make informed decisions about the individual offers and messages each customer should receive.
Identify customer preferences including preferred channel to receive communications, maximum number of contacts to receive each month, and primary product or service interests. Balance business objectives and constraints with customer preferences and history, and automate the manual process of optimizing customer communications.
Define rules based on business considerations. For example, identify limits for how many offers a sales agent can handle or specify marketing goals based on optimal customer value or probability of response. Define business goals by utilizing scores from the customer and offer level, and rank offers by segment and offer combinations using a scoring matrix.