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Offerings
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CampaignPrecision customer targeting at scale -
PlanEnterprise grade marketing management -
InteractReal time personalization in milli seconds -
OptimizeContact optimization for offers and channels -
DeliverReliable & scalable messaging -
JourneyGoal Based customer Journeys -
LinkFast & flexible integration platform -
DiscoverDeep Behavioral Insights
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Precision Marketing At Scale
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HCL Unica Partners with Google to Strengthen Cloud Native Platform
The new Unica marketing platform with enhanced digital, social, adtech and Google delivers greater precision in your omnichannel customer engagements.
HCL Unica and Google Cloud Partnership
We’re pleased to announce a strategic partnership with Google Cloud providing our customers with a cost-effective and highly scalable, secure and elastic cloud deployment option with global coverage. This partnership supports organizations with the most complex customer marketing data who depend on our integrated cloud-platform to deliver precision marketing at scale.
Discover how you can deliver precision Marketing at scale
Learn what it means to deliver precision customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking
5 simple ways marketers can achieve their Marketing Goals
Learn how you can capture, monitor, and achieve your daily or weekly marketing goals with Goal-Based Marketing. Powerful reports to analyze Customer Behaviour and Goal Completion.
Discover how you can deploy Unica Marketing on the cloud in minutes
The major challenge for a marketing IT specialist is software currency and reliability. Discover the 5 ways you can deploy your marketing platform anywhere and deploy it on the cloud of your choosing.
Explore enablement, tuning & strategy
Content on live.unica.com & blog.unica.com
Unica Marketing Platform
HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale
Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively. Unica in an integrated platform that delivers total flexibility, scalable power and seamless integration with 3rd party Martech solutions.
Deliver Better Customer Experience and Agile Campaign Execution
Increase your marketing effectiveness through deeper levels of Customer Segmentation & Real-Time Personalization
Universal Data Connectivity to tap directly into your customer data anywhere and in any format
Cloud Native platform to deploy in minutes, upgrade in hours anywhere: On-prem, Cloud, or Hybrid (Docker, Kubernetes & rich set of micro-services)
5 steps to achieve fast and flexible Martech integration
Discover why Digital enterprise Marketers find it hard to create an engaging Omnichannel Customer experience that integrate all essential outbound and inbound channels.
Increase in clicks per day in Travel & Hospitality industry
Increase in customer responses in a global bank
Boost in operating profit in a large US based retailer
Unica the integrated, cloud-native platform that powers Precision Marketing at Scale!
UNICA JOURNEY – Goal-Based Marketing
Goal-based orchestration to visualize, create, execute & measure personalized omnichannel customer experiences.
UNICA DELIVER - Reliable & scalable messaging
Seamlessly integrated digital messaging solution, providing timely and personalized communications.
UNICA LINK - Fast & flexible integration platform
A low code, open, point and click integration framework for all your 3rd party touchpoints and Martech.
UNICA DISCOVER - Deep Behavioral Insights
A digital user analytics platform to capture, replay and visualize web or mobile user experiences to proactively discover customer frictions in real-time.
UNICA CAMPAIGN - Precision customer targeting at scale
Advanced campaign management to scale customer targeting with powerful segmentation for multi-channel batch execution and multi-wave outbound campaign tracking.
UNICA INTERACT – Real-Time Personalization in Milli Seconds
CX personalization in realtime to offer the next best action for your customer engagement across all channels (web, call centers, POS, ATM’s, kiosks and more...)
UNICA OPTIMIZE - Contact Optimization for Offers & Channels
Campaign optimization solution to help you define the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns.
UNICA PLAN - Enterprise Grade Marketing Management
A comprehensive Marketing Resource Management solution to collaborate on end to end planning, execution and management of your marketing initiatives.
Enterprise Class Marketing Application For All Industries
Execute complex programs with the simplified business-friendly interface to implement your omni-channel marketing strategies.Unica is the enterprise class system of customer records for any volume of marketing transactions.
Travel & Hospitality
Create a world-class digital experience to increase online transactions and reduce servicing costs.
Telecom
Use data to enhance bill pay and support portals to drive app engagement and empower customers.
Retail
Identify which actions convert shoppers from browsers to buyers to drive sales, account creation, and order value.
Consumer Product Goods
Turn marketing into an ongoing, personalized dialogue that will build brand loyalty and a direct relationship with your community of consumers.
Media & Entertainment
Leverage real-time behavior and historical understanding to engage clients with the content that will keep them coming back for more.
Banking & Financial Services
Anticipate the moments that matter to your clients and meet them where they are with relevant, personalized offers that grow share of wallet and improve retention.
V12.1 Webinars on Unica Live
Get all your Unica v12.1 enablement with every Unica video series housed in our educational site, Unica LIVE. Get Product Management updates, marketing trends and hot topics, 'Let's Geek Out' On Unica technical knowhow from the product and service teams.
Video Gallery
Introducing Unica V12.1
Raja A., Head of Product Management, Presents V12.0
Welcome to HCL Software
Go beyond marketing with Unica. Create engaging experiences that convert!
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
