Interact makes it easier to design meaningful customer experiences across applications, devices and time, accelerating today's results and tomorrow's ambitions.
Benefits of Interact
Now you can turn any real-time touchpoint into a channel to connect with your customers.
Increase response rates in inbound channels
Advanced analytics maximize the relevancy of messages presented during live interactions, increasing response rates.
Improve customer experience
Personalizing the experience of interacting with your company can have a major positive impact on perception and loyalty.
Leverage investments in inbound channels
Targeted marketing adds to the ROI of websites, call centres and other inbound channels originally built for operational reasons.
Realtime engagement with customers across all channels
Using Interact with the rest of the Marketing solutions means marketers can centralise omnichannel.
Achieve better overall marketing results
For marketers not doing inbound marketing today, IBM Interact creates another channel to achieve overall marketing goals.
The power of Inbound & Outbound combined
Campaign and Interact together enable you to engage across any channel.
Features of Interact
Give the best offers at the right time
Know when your customer needs you the most. The acute and insightful combination of integrated offer arbitration and Bayesian algorithm helps you to recognise the right time and best offer for every customer.
Get instant response from customers
Get instant response from customers by presenting the offers when they are ready to listen. Interact makes optimum use of information from your customer touchpoints, including web, call center, in-store, branch, to develop knowledge of customers and prospects, create a consistent brand, and maximize customer communications.
True Omnichannel with offline and online channels
Interact uses both online and offline data, including in-depth historical knowledge of customers plus current customer activities, to create real-time customer interactions. These interactions increase sales, build relationships, generate leads, increase conversion rates, optimize channel usage, and lower attrition.
Insightful reports and analysis
Interact generates accurate marketing performance analysis, interactive channel activity analysis, campaign strategy inventories and deployment auditing— all intended to improve managerial oversight and marketing results.
Bring your Inbound and Outbound channels together
With a combined use of segments, rules and event pattern recognition in Real-time logic, Interact gives you the best strategies that can drive the response to specific customer actions, driving personalized content from an instant offer link on a website, to a cross-sell opportunity at a call center.
Go beyond marketing with Unica. Create engaging experiences that convert!