Unica is Recognized as a November 2020 Gartner Peer Insights Customers’ Choice for Multichannel Marketing Hubs

The Gartner Peer Insights Customers' Choice Distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing and/or using the product or service.

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V12.1 The Market is Saying…

UNICA V12.1 - An integrated, cloud-native platform that powers Precision Marketing@Scale!

#UNICAisBACK - The most comprehensive Expanded marketing platform to date with 4 new modules: Unica Deliver, Unica Journey, Unica Link, Unica Discover and a radically simplified pricing model!

• Reliable & scalable digital messaging powered by Unica Deliver (NEW Module)

• Goal-based marketing powered by Unica Journey (NEW Module)

• Fast & flexible Integrations powered by Unica Link (NEW Module)

• Deep Behavioral Insights powered by Unica Discover (NEW Module)

• Precision customer targeting powered by Unica Campaign module

• Real-time personalization in milli-seconds powered by Unica Interact module

• Contact strategy optimization powered by Unica Optimize

• Enterprise-grade marketing resource management powered by Unica Plan module


Explore enablement, tuning & strategy
Content on live.unica.com & blog.unica.com

Unica Marketing Platform

HCL Software Unica Suite is the enterprise marketing platform to deliver Precision Marketing at Scale

Designed from ground up for marketers and powered by AI, it empowers marketing automation across a wide variety of outbound and inbound channels – direct mail, email, website, call center, IVR mobile, ATM, Kiosk, POS and much more. Unica is a premises-agnostic, cloud native platform and can be deployed through Docker framework or natively. Unica in an integrated platform that delivers total flexibility, scalable power and seamless integration with 3rd party Martech solutions.

Deliver Better Customer Experience and Agile Campaign Execution

Increase your marketing effectiveness through deeper levels of Customer Segmentation & Real-Time Personalization

Universal Data Connectivity to tap directly into your customer data anywhere and in any format

Cloud Native platform to deploy in minutes, upgrade in hours anywhere: On-prem, Cloud, or Hybrid (Docker, Kubernetes & rich set of micro-services)

Offerings of Unica V12.1

CAMPAIGN - Precision Customer Targeting at Scale

Advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.

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OPTIMIZE - Contact Optimization for Offers & Channels

Superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns. 

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INTERACT – Real-Time Personalization in Milli Seconds

Sophisticated real-time interaction solution to personalize the customer experience and determine the next best action for customer engagement across various channels such as websites, call centers, point-of-sale, ATM’s, kiosks and more.

 

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PLAN - Enterprise Grade Marketing Management

Comprehensive marketing resource management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives.

 

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JOURNEY – Goal-Based Marketing

Goal-based orchestration to visualize, create, execute & measure personalized omnichannel customer experiences.

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DELIVER - Reliable & scalable messaging

Seamlessly integrated digital messaging solution, providing timely and personalized communications.

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LINK - Fast & flexible integration platform

A low code, open, point and click integration framework  for all your 3rd party touchpoints and martech.

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DISCOVER - Deep Behavioral Insights

A digital experience analytics platform that empowers your enterprise to capture, replay and visualize the individual online user experience. Discover enables you to address friction in your customer’s web or mobile experience pro-actively and in real-time. Discover also delivers a more complete and actionable view of the customer journey across channels through its easy integration with the rest of your digital ecosystem.

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250%

Increase in clicks per day in Travel & Hospitality industry

x3

Increase in customer responses in a global bank

20%

Boost in operating profit in a large US based retailer

Enterprise Class Marketing Application For All Industries

Execute complex programs with the simplified business-friendly interface  to implement your omni-channel marketing strategies.Unica is the enterprise class system of customer records for any volume of marketing transactions.

V12.1 Webinars on Unica Live

Get all your Unica v12.1 enablement with every Unica video series housed in our educational site, Unica LIVE. Get Product Management updates, marketing trends and hot topics, 'Let's Geek Out' On Unica technical knowhow from the product and service teams.