“The investment HCL Software has made in the Unica platform is impressive. In the V12.0 release earlier this year, they delivered big leaps in functionality, Open Source supported platform, cloud native readiness, and open API support. With this V12.1 release, the Unica Marketing solution becomes a platform that includes Campaign, Interact, Plan, and Optimize and three new offerings in one package with a simplified pricing model. HCL is investing in a proven marketing platform and we expect accelerated cloud release cycles to bring future functionality to market even faster,” said Gerry Murray, Research Director, Marketing and Sales Technology, IDC.