Campaign allows marketing organizations to create, test, and execute customer interaction strategies across outbound and inbound touch points!
Increased response rates
Send a greater number of more targeted campaigns, increasing response rates 10% – 50%
Shorter campaign cycles
Shorter time to launch campaigns decreases customer acquisition cost 25% – 75%
Better campaign results
Strengthen loyalty and retention while overall campaign ROI increases 15% – 30%
Faster time to market
Improve time to market and ensure quality standards are met.
Benefits of Campaign
Used to design, execute, measure and analyze outbound direct marketing campaigns
Target the right offer to the right customer at the right time, leading to higher acceptance rates and greater lift on marketing campaigns.
Reduce contact fatigue and contact customers using their preferred channel
Creates a central repository for re-usable offers, segments and contact & response history
Recognized best-of-breed functionality, scalability and record of customer success
Serves as a platform for add-on module Interact for real-time personalization
Features of Campaign
Segmentation, offer and channel assignment
Use a powerful, flexible, easy-to-use flowchart user interface to manage campaign logic, audience segmentation, exclusions, and assignment of offers and channels.
Maintain a complete history for each customer and prospect including contacts made, offers presented, context and campaign details, and response actions. All of this is critical to building an effective, ongoing dialog.
Scheduling, list generation and output formatting
Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.
Reporting and analysis
Leverage standard campaign reports and other tools for performance analysis. The solution’s flexible and open data mart allows custom data fields to be incorporated into reports. Any third-party reporting or analysis tool can be used against the IBM Campaign data mart.
Operate at the largest scale
Manage the largest contact databases to drive the segmentation and campaigns you desire. The solution will scale as your data volume grows.
Go beyond marketing with Unica. Create engaging experiences that convert!