Precision Customer Targeting at Scale with Unica Campaign
Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking.
Features of Campaign
Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers
Centralized Offer Management
Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale
Automated List Generation and Output Formatting
Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.
Contact Data Management
Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA
Interaction History & Attribution
Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details
Reporting and Analysis
Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data
Benefits of Campaign
Increased Response Rates:
Execute targeted campaigns with velocity and increase your response rates by 10% – 50%
Shorter Campaign Cycles:
Reduce your time to launch campaigns and decrease customer acquisition cost by 25% – 75%
Strong Brand Value & Loyalty:
Strengthen loyalty and retention with targeted campaigns that increase lift and your overall campaign ROI by 15% – 30%
Schedule Campaign Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Campaign.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.