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Precision Customer Targeting at Scale with Unica Campaign

Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking. 

Features of Campaign

Audience Segmentation

Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers

Centralized Offer Management

Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale

Automated List Generation and Output Formatting

Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.

Contact Data Management

Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA

Interaction History & Attribution

Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details

Reporting and Analysis

Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data

Benefits of Campaign

Go beyond marketing with Unica. Create engaging experiences that convert!

SCHEDULE DEMO

Schedule Campaign Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Campaign.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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