Deep Behavioral Insights

Unica Discover provides behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again. 

Benefits of Discover

Features of Discover

Session Search & Replay

Fully understand your user’s journey through real time search & session replay. Powerful text and event based search, allows you to quickly and easily find what you are looking for

Struggle Detection and Resolution

Turn unknown struggle into known, measure the impact it has on the overall experience and resolve by prioritizing and taking action either manually or automatically

Reporting and Analysis

Visualize simple data or complex business impact reports. Utilize anomaly detection to proactively monitor and alert on key metrics as they deviate from their norm

Usability Insights & Optimization

Pinpoint and understand into how users interact and drop off in forms, explore clicks and hovers, and drill down into specific sessions which took those actions

Customer Behavior Analysis

Realize how users progress through your web applications through repeated processes, actions taken after struggle has been encountered and what preceded a user contacting you for support

Campaign Tracking & Revenue Attribution

Know what actions users take when referred by a campaign. Be able to attribute conversions and revenue to campaigns, as well as revenue opportunities

Go beyond marketing with Unica. Create engaging experiences that convert!

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed

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