#UNICAisBACK - This is the most comprehensive upgrade to Unica yet – with over 200 enhancements, 25 new features, 90+ native reports, 500+ REST APIs, & a new UI/UX
Improved Experience: Modern, intuitive user experience; Manage offers and content across all channels with Centralized Offer Manager; Get performance insights in real-time.
Cloud Native: Deploy in minutes, upgrade in hours. Support on-prem, cloud, or hybrid environments – with Cloud Native capabilities like Docker and Kubernetes, a rich set of micro-services, and open source support (no WAS, DB2, Cognos dependency).
Precision Customer Targeting at Scale with Unica Plan
Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives
Features of Plan
Manage your marketing plans and programs with rich meta data, calendaring and dashboards. Collaborate and coordinate across projects, resources and teams with workflows and approvals
Allocate and track top-down or bottom up marketing spend across plans, programs and projects and manage all aspects of marketing expenses from cost center definition to purchase order generation to invoice processing
Manage the creation, distribution, and approval of the organization’s digital assets in a secure asset library with powerful searching, graphical views, and version control
Transform briefs to meta data that flows seamlessly between planning and campaign execution. Define and approve targets cells, and review cell counts for targeting
Offer Lifecycle Management
Create and organize simple to complex call to actions end to end for your campaigns and manage them through review and approval cycles
Benefits of Plan
Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.
Streamline your marketing process, ensure compliance, implement best practices and standardize your planning data
Reduced Cycle Time
With integrated data flows and efficient UI/UX, launch marketing campaigns and programs, getting them into market faster
Lower Marketing Costs
Gain greater visibility and control over marketing budgets and expenses
Bring together marketing teams and process enabling greater cooperation and higher efficiency
Better Marketing Results
Through dashboards, analytics, and calendars achieve greater insight, oversight and management of all aspects of marketing
Go beyond marketing with Unica. Create engaging experiences that convert!