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Omnichannel Challenges and Opportunities
Why get this report?
- Understand the how-tos of planning and creating an Omnichannel strategy.
- Unravel the relationship the CMO and the CTO should share for a company's steady growth.
- Learn about the effects of GDPR legislation on various industries and sectors.
Key takeaways from the report
Strong omnichannel setup sees 9.5% revenue growth
Omnichannel strategies enable the customer to easily navigate between the website, social media and physical store.
Streamline your operations with a single vendor
High performing companies deployed a unified martech stack centered around just one major technology supplier.
Tearing down the walls between CMO and CTO
68% retailers said that their CMO and CTO have a close working relationship, leveraging digital capabilities.
Powering personalization with actionable insights
All retailers must prioritize customer experience as the boost in digital behaviour is unlikely to change.
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