HCL COMMERCE V9.1 DELIVERS WORLD-CLASS BUYING EXPERIENCES THAT GO BEYOND THE TRANSACTION
PUBLISHED DATE: Jun 30, 2020
HCL Software today announced the latest version of their cloud-native HCL Commerce platform, generally available (GA) in July 2020. HCL Commerce is used by innovative businesses across multiple industries around the world to drive more than $100 billion in annual client revenues. With a strong track-record of delivering rock-solid performance, scalability and functionality, HCL Commerce today is at the forefront of many organizations’ digital commerce strategies. It stretches far beyond the transaction and enables businesses to respond to evolving market conditions. It enables innovative merchandising strategies and allows for both business-to-business and business-to-consumer use cases on the same platform. HCL’s cloud-native approach and expanded partnership with Google Cloud support the massive scale and ever-shifting customer buying behavior.
Today’s announcement of V9.1 builds upon HCL Commerce’s strengths, led by enhanced search and merchandising capabilities that allow organizations to accurately and optimally market their entire catalog. Major features include:
- Optimized Merchandising: The new HCL Commerce Search, with Natural Language Processing (NLP), improves the customer buying experience and boosts conversions. Businesses can now deliver the relevant search results their customers want without having to create complex rules or spend unnecessary time training the system.
- Next-Generation Storefront Businesses can accelerate their time to market when setting up new storefront with updated business-user tools. Designers and merchandisers can create fast single-page applications (SPA) with progressive web application (PWA) capabilities without engaging IT.
- Leading Cloud-Native Commerce Platform: V9.1 provides massive scalability that can respond to unpredictable buying behaviors. Now businesses have even greater confidence to deliver to their customer needs.
“Customers today buy from merchants not because of the products they offer, but because they deliver the best buying experience. Achieving this requires going beyond the transaction and enhancing every touchpoint across the customer journey at massive scale,” said Darren Oberst, Corporate Vice President and Head of HCL Software.
“Abercrombie & Fitch is excited about the new optimized merchandising capabilities and our ability to expand how we engage with consumers.”, said Eric Johnson, Group Vice President at Abercrombie & Fitch. “Search is how customers are engaging with us and it provides us with an opportunity to make the experience one they enjoy and return to again and again.”