In the year since Constellation Research last updated this ShortList, the patterns and expectations for engagement between brands and mass consumers has changed dramatically attributable to everything from a global pandemic to local and regional cultural and political upheavals. It is not enough to create repeatable digital-and ad-based communications to foster customer loyalty, advocacy and profitable awareness and demand. Organizations had to rapidly embracing new opportunities to build more direct connections with consumers and end buyers.

Business-to-Consumer (B2C) marketing teams are seeking sophisticated marketing automation solutions that...

(Download the Report to read the full scope of the B2C Constellation report)


List of Threshold Criteria to Make it in the Constellation report

Constellation considers the following criteria for these offerings:

  • Ease of use, user interface with role-based dashboards and views
  • Quickly and easily design and deploy cross-channel campaigns
  • Intuitive visual journey workflow creation and management
  • Robust segmentation capabilities, rules-based offer management
  • Integrated customer profiles
  • Customer preference, identity resolution and management
  • Multimedia asset creation, utilization and robust digital asset management
  • Facilitate and track advertising mediums, retargeting

...And Many More (Download the Report for the full list)

 

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