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Building the Ultimate End-to-End Fan Experience
Learn how advanced enterprise automation technology fuels precision marketing at scale to cricket fans around the world
HCL Software Announces the Unica Winter Release Blending Usability and Functionality to Deliver a True Omnichannel Experience
Unica is Cloud Native!
Discover how and why you should move to an integrated cloud-native marketing platform now!

Introduction to HCL Unica
Unica is a cloud native, fully integrated enterprise marketing automation platform that provides precision marketing at scale

Fast Track Your Goals
Orchestrate personalized omnichannel engagements, track progress and recalibrate marketing activities in real-time.

Fully integrated turnkey delivery engine
Leverage built-in SMS, Push, WhastApp preconfigured templates for near perfect email marketing rendering and delivery fulfilment.

Easily Deploy on any cloud
Unica is cloud-native. The deployments are automatically provisioned and released with an on-demand allocation of infrastructure and minimum IT involvement.

Limitless Targeted Reach
Effortless scale to the billions of personalised interactions required by large organization with complex data infrastructures
Unica the integrated, cloud-native platform that powers Precision Marketing at Scale!
UNICA DELIVER - Reliable & scalable messaging
Seamlessly integrated digital messaging solution, providing timely and personalized communications.
UNICA LINK - Fast & flexible integration platform
A low code, open, point and click integration framework for all your 3rd party touchpoints and Martech.
UNICA DISCOVER - Deep Behavioral Insights
A digital user analytics platform to capture, replay and visualize web or mobile user experiences to proactively discover customer frictions in real-time.
UNICA CAMPAIGN - Precision customer targeting at scale
Advanced campaign management to scale customer targeting with powerful segmentation for multi-channel batch execution and multi-wave outbound campaign tracking.
UNICA INTERACT – Real-Time Personalization in Milli Seconds
CX personalization in realtime to offer the next best action for your customer engagement across all channels (web, call centers, POS, ATM’s, kiosks and more...)
UNICA OPTIMIZE - Contact Optimization for Offers & Channels
Campaign optimization solution to help you define the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns.
UNICA PLAN - Enterprise Grade Marketing Management
A comprehensive Marketing Resource Management solution to collaborate on end to end planning, execution and management of your marketing initiatives.

Success in All Industries
Proven results executing omnichannel programs at scale across a wide variety of industries including
- Banking & Financial Institutions
- Healthcare & Insurance
- Travel & Hospitality
- Telecom
- Retail
- Consumer Product Goods
- Media & Entertainment

Precision customer targeting at scale
HCL Unica Campaign is a very flexible multichannel marketing campaign program.
-Nancy R, Head of Field Support and Quality Assurance
Read full review Learn moreWhat Our Customers Are Saying
“If you need a platform to steer your outbound campaigns and promote client engagement across channels, this is one of the products to consider.”
Finance Officer
“Overall Unica is the best campaign management tool for batch, outbound and multichannel marketing, cross-channel marketing, promotional and trigger campaigns.”
Campaign Manager, Services
“The readymade templates, query filters and modules, automation techniques of this tool makes the users work life simple and productive.”
Senior Analyst, Services
“Unica delivers customer targeting at scale with powerful segmentation capabilities for outbound, multichannel, multi-wave batch campaign execution and tracking.”
Program Manager, Services

State of Martech Integration
Transforming customer interactions into real-time sales opportunities.

IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
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2022 Gartner® Peer Insight ™ ‘Voice of the Customer
HCL Technologies Earns High Marks in 2022 Gartner® Peer Insight ™ ‘Voice of the Customer’ for Multichannel Marketing Hubs
State of Martech Integration
Transforming customer interactions into real-time sales opportunities.
Unica is Cloud Native!
Discover how and why you should move to an integrated cloud-native marketing platform now!

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