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Unica Optimize

Contact optimization for offers and channels

The New UNICA V12.1 – Precision Marketing@Scale

Powered by an Integrated Cloud Native platform

#UNICAisBACK with the most comprehensive marketing platform to date.

4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.

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IDC Tech Brief

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The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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Contact optimization for offers and channels

Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns

Benefits of Optimize

Centrally manages rules, constraints, and prioritization for the optimal contact strategy

Best Brand Experience

Deliver a delightful contact experience for your customers, based on interaction history, offer details, channel preferences, time frame, business constraints and rules and marketing objectives

Improved Customer Loyalty

Improved Customer Loyalty

Respect customer privacy and preferences and drive customer relationship to the next level

Optimal Messaging

Optimal Messaging

Minimize customer contact fatigue by mathematically determining the best communication for each customer

Optimized Resource Usage

Optimized Resource Usage

Optimize usage of limited budget, channel capacity, and inventory resources

Increased ROI

Maximize marketing profitability and ROI through improved response rates by sending the best offers to each customer

Features of Optimize

Customer Optimization

Customer Optimization

With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue

limited number to distribute

Offer Optimization

Determine which customers get what offers, when you have only a limited number to distribute

Time Optimization

Time Optimization

Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized

Budget Optimization

Budget Optimization

Determine how to allocate your budget across different campaigns, offers, or customers

Channel Capacity Optimization

Channel Capacity Optimization

With fixed channel capacity, identify which channels to use to communicate with which customers and when

Goal Based Optimization

Goal Based Optimization

Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

Create customer journeys, segmentation and targeting with the right offer.
Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

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Are you ready to drive precision marketing at scale ?

Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!

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