State of Martech Integration
Transforming customer interactions into real-time sales opportunities.
IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings
IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue
IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Goal Based Marketing
Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.
Benefits of Journey
Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations
Shorten your Customer Conversion Cycle
Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals
Increased Brand Loyalty
Strengthen your brand with relevant automated journeys that increase retention and share of wallet
Amplified Omni Channel Engagement
Deliver a consistent customer experience across any channel with native integration for Unica Campaign outbound and Unica Interact and Deliver inbound engagement
Engage in the Moment
Never miss the opportunity to delight your customers with relevant experiences
Lower Marketing TCO
Reduced TCO with automated flows and plug-and-play integration to your martech ecosystem through Unica Link’s open and flexible framework
Features of Journey
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.