The CX Lifecycle
Attract, educate, transact, and nurture
Architected to guide and support user needs across their entire lifecycle. No matter if it's B2C, B2B, or B2E, our platform provides industry-leading deep system integration and earns the trust of all users — from IT, business, employees, or your customer base.
Attract
Develop Hyper-Segmented Communications.
Generate interest in your site, brand, campaign, initiative, or solution through activities like outbound marketing campaigns, relationship e-mail programs, segmented SEM programs, top-of-funnel content, or targeted on-site messaging.
Educate
Deepen and Personalize the Story.
Tell your story through informative, relevant, and rich content. Engage with target audiences and deepen consideration through landing pages, product display pages, tailored learning, community development, tools and calculators, and video demonstrations.
Transact
Enable the Desired Action.
Enable a friction-free transaction. From an e-commerce sale, a request for service, an application download, or the next step in managing account information. All should be streamlined, intuitive, and informed by data.
Nurture
Grow the Relationship.
Build trust, develop loyalty, and retain them as repeat visitors and advocates. Use first data profiles to power management tools to support personalization, journey orchestration, testing and learning, tailored thought leadership, loyalty programs.
See the CX Platform in Action
