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HCLSoftware and the European Cricket Network
Partners in Fueling Fan Engagement
We’re passionate about technology and sports, and we’ve joined forces with the European Cricket Network to bring you the ultimate end-to-end cricket fan experience.
Our Impact
4M
Match views per day
1.5M
Social media followers
100,000+
Email contacts
2x
Customer satisfaction
3x
Engagement rates
100%
Real-time engagement
Our Partnership in Action
Harnessing and leveraging data in real-time for a new era of sports
The Digital Home for Cricket in Europe
Millions of fans and followers engage with thousands of live broadcasts in more than 30 countries. In 6 months, customer satisfaction doubled, and conversion rates tripled.
Real-Time Fan Engagement — Everywhere
Whether at the stadium, on the phone, or relaxing at home, millions of fans around the world are immersed in real-time game experiences like never before.
Read case study
Next-Level Experiences With Cutting-Edge,
AI-fueled Technology
All eyes on Italy!
HCL Actian
We empower tech enthusiasts with the power to shape their own digital experiences using cutting-edge tools that harness live data from leagues, players, and tournaments in real-time. ECN uses the Actian Data Platform to improve their global network and data infrastructure and deliver top-notch performance and cost savings.
HCL Marketing Cloud
With HCL Marketing Cloud, personalized engagement is at the core of every stage - before, during, and after the game. Leveraging real-time interactions, advanced segmentation, behavioral insights, and fan journey mapping, we seamlessly connect with fans across all channels. This partnership reimagines end-to-end marketing solutions, equipping marketers with the technology and insights they need to execute precision-based marketing campaigns at scale.
HCL Unica
To build the ultimate fan experience, you must be able to personalize your complete user engagement strategy. HCL Unica & ECN have teamed up to fuel the ultimate cricket fan experience and give fans the exact experience they want before, on-site, or after the game. ECN leverages HCL Unica’s real-time interaction capabilities, best-in-class segmentation, behavioral insights, and fan journey mapping to engage fans at every step of their experience across all their engagement channels.
Harnessing and Leveraging Data in Real-time for a New Era of Sports
From sports fanatics to any target market, we can help you make data easy and fuel your audience engagement strategies.
Contact Us
We've helped our customers achieve unprecedented results, now let us help you to do the same.
Download Case Study
HCLSoftware Powers Precision Marketing at Scale for the European Cricket Network