In the year since Constellation Research last updated this ShortList, the patterns and expectations for engagement between brands and mass consumers has changed dramatically attributable to everything from a global pandemic to local and regional cultural and political upheavals. It is not enough to create repeatable digital-and ad-based communications to foster customer loyalty, advocacy and profitable awareness and demand. Organizations had to rapidly embracing new opportunities to build more direct connections with consumers and end buyers.
Business-to-Consumer (B2C) marketing teams are seeking sophisticated marketing automation solutions that...
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Transforming customer interactions into real-time sales opportunities.
