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Unica is Cloud Native

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Unica Link

Fast & flexible integration platform

The New UNICA V12.1 – Precision Marketing@Scale

Powered by an Integrated Cloud Native platform

#UNICAisBACK with the most comprehensive marketing platform to date.

4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.

Join our V12.1 Launch Broadcast –[live.unica.com]

Get in Touch

Move to a cloud native architecture now.

State of Martech Integration

Transforming customer interactions into real-time sales opportunities.

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HCL Workload Automation on Now.

IDC Tech Brief

The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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Move to a cloud native architecture now.

IDC Technology Spotlight

The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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Move to a cloud native architecture now.

IDC Vendor Spotlight

From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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Fast & flexible integration platform

Unica Link is an out of the box low code, fast and flexible framework to seamlessly integrate 3rd party touchpoints and martech applications with Unica to deliver a unified customer experience

Benefits of Link

Reduced TCO

Streamline the maintenance and extensibility of your integrations with open low code framework & automation

seamlessly orchestrating customer experience

Improved ROI

Derive more ROI from your entire MarTech ecosystem including Unica and 3rd party applications by seamlessly orchestrating customer experience across touchpoints

omnichannel marketing automation

Omni-Channel Data

Integrate across data silos to unify the customer experience

Agility in Time to Market

Accelerate the time to deploy integrations for new marketing projects & initiatives and reduce reliance on IT

Features of Link

Point and Click Marketer Function

Point and Click Marketer Function

With an intuitive and a simplified user interface, marketers can design campaigns or customer journeys in few clicks without the exposure to the underlying mechanics and mappings between applications

Open API Driven Framework

Open API Driven Framework

Standard and simplified tooling that powers rapid development and deployment of 3rd party integrations based on REST APIs

Persona Based Features

Persona Based Features

Caters to the needs of different user personas like developers, administrators, and marketers with granular access controls and applicable functions and interface

Service Assurance

Service Assurance

Provides robust integration and execution between applications by baking in performance and reliability aspects like authentication, throttling and retry strategies

Included Connectors

Included Connectors

Out-of-the-box connectors for leading Email/SMS/CRM vendors plus the flexibility to customize for individual requirements.

Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

Create customer journeys, segmentation and targeting with the right offer.
Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

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Last Name

Organization Name

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Specific Project or Interest

Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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Try Unica Today!

Are you ready to drive precision marketing at scale ?

Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!

Let us show you what HCL Unica can do for you!

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