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Unica Link
Fast & flexible integration platform
The New UNICA V12.1 – Precision Marketing@Scale
Powered by an Integrated Cloud Native platform
#UNICAisBACK with the most comprehensive marketing platform to date.
4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover, to provide end-to-end, goal-based marketing capabilities.
Join our V12.1 Launch Broadcast –[live.unica.com]

State of Martech Integration
Transforming customer interactions into real-time sales opportunities.

IDC Tech Brief
The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

IDC Technology Spotlight
The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

IDC Vendor Spotlight
From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All
Fast & flexible integration platform
Unica Link is an out of the box low code, fast and flexible framework to seamlessly integrate 3rd party touchpoints and martech applications with Unica to deliver a unified customer experience
Benefits of Link
Reduced TCO
Streamline the maintenance and extensibility of your integrations with open low code framework & automation
Improved ROI
Derive more ROI from your entire MarTech ecosystem including Unica and 3rd party applications by seamlessly orchestrating customer experience across touchpoints
Omni-Channel Data
Integrate across data silos to unify the customer experience
Agility in Time to Market
Accelerate the time to deploy integrations for new marketing projects & initiatives and reduce reliance on IT
Features of Link

Point and Click Marketer Function
With an intuitive and a simplified user interface, marketers can design campaigns or customer journeys in few clicks without the exposure to the underlying mechanics and mappings between applications

Open API Driven Framework
Standard and simplified tooling that powers rapid development and deployment of 3rd party integrations based on REST APIs

Persona Based Features
Caters to the needs of different user personas like developers, administrators, and marketers with granular access controls and applicable functions and interface

Service Assurance
Provides robust integration and execution between applications by baking in performance and reliability aspects like authentication, throttling and retry strategies

Included Connectors
Out-of-the-box connectors for leading Email/SMS/CRM vendors plus the flexibility to customize for individual requirements.
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.

Demo Schedule Confirmed
Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

Try Unica Today!
Are you ready to drive precision marketing at scale ?
Marketers are acting now to drive their marketing goals with integrated, cloud-native platform that powers precision marketing at scale!
Let us show you what HCL Unica can do for you!