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Move to a cloud native architecture now.

State of Martech Integration

Transforming customer interactions into real-time sales opportunities.

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HCL Workload Automation on Now.

IDC Tech Brief

The Path to Customer Experience: Integrated Platform, Cloud-Native Architecture, and Real-Time Personalized Offerings

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Move to a cloud native architecture now.

IDC Technology Spotlight

The Path to an Integrated Cloud-Native Platform to Drive Marketing, Customer Experience, and Revenue

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Move to a cloud native architecture now.

IDC Vendor Spotlight

From Digital Ready to Digital First to Digital Only – Precision Customer Experiences for All

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Fast & flexible integration platform


Unica Link is an out of the box low code, fast and flexible framework to seamlessly integrate 3rd party touchpoints and martech applications with Unica to deliver a unified customer experience

Benefits of Link

Features of Link

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Point and Click Marketer Function

Point and Click Marketer Function

With an intuitive and a simplified user interface, marketers can design campaigns or customer journeys in few clicks without the exposure to the underlying mechanics and mappings between applications

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Open API Driven Framework

Open API Driven Framework

Standard and simplified tooling that powers rapid development and deployment of 3rd party integrations based on REST APIs

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Persona Based Features

Persona Based Features

Caters to the needs of different user personas like developers, administrators, and marketers with granular access controls and applicable functions and interface

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Service Assurance

Service Assurance

Provides robust integration and execution between applications by baking in performance and reliability aspects like authentication, throttling and retry strategies

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Included Connectors

Included Connectors

Out-of-the-box connectors for leading Email/SMS/CRM vendors plus the flexibility to customize for individual requirements.

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
Schedule Demo
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Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.

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