Why get this report?

  • Understand the how-tos of planning and creating an Omnichannel strategy.

  • Unravel the relationship the CMO and the CTO should share for a company's steady growth.

  • Learn about the effects of GDPR legislation on various industries and sectors.

Key takeaways from the report

Build a Unified Marketing Stack

With fast and flexible integrations, you will be 3 times more likely to be fully leveraged of your Martech solutions.

Refocusing the conversation around Data Privacy

2/3 Marketers consider that data privacy is by far the biggest omnichannel marketing challenge for BFSI companies.

Align the CTO with the role of the CMO

CMO & CTO collaborations bring in better business performance, the ability of business to capitalize and steady growth in the digital era.

Personalization boosting retentions

41% customers accepted that they would churn from a company due to poor and irrelevant communication

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