Omnichannel strategies enable the customer to easily navigate
between the website, social media and physical store.
High performing companies deployed a unified martech stack
centered around just one major technology supplier.
68% retailers said that their CMO and CTO have a close working
relationship, leveraging digital capabilities.
All retailers must prioritize customer experience as the boost
in digital behaviour is unlikely to change.
Transforming customer interactions into real-time sales opportunities.
Omnichannel Challenges and Opportunities