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    4. HCL Unica Release 12.1.8

    Key Features and Benefits of the
    HCL Unica 12.1.8 Release

    The latest HCL Unica release offers a range of features designed to enhance customer engagement on mobile devices and increase productivity with efficient workflows.

    Higher ROI With Mobile Engagement

    video 3:33

    HCL Unica Deliver - Push notifications demo

    Higher ROI With Mobile Engagement


    Mobile devices have become an integral part of consumers' daily lives and they prefer to receive notifications on them. The Deliver module provides a push notification delivery solution with unparalleled benefits:
    • Built on a mature and dependable HCL platform, our solution promises reliability and credibility
    • Provides content-rich native and in-app push notifications at a highly competitive price, we deliver outstanding returns on investment
    • Designed for global enterprises, our solution can support billions of messages annually and create notifications in just a few clicks
    • Seamlessly integrates into the HCL Unica suite, making it the best choice for businesses seeking a comprehensive marketing solution

    Enhanced Quick Builder for Email Designers

    Enhanced Quick Builder for Email Designers

    Enhanced Quick Builder for Email Designers


    Email designers can now create and personalize reusable email objects within Deliver, using Quick Builder. Quick Builder’s enhanced capabilities include personalizable HTML snippets, eliminating the need to go through Message Editor.

    Streamlined Campaign Design Workflows With Seamless Connections

    Streamlined Campaign Design Workflows With Seamless Connections

    Streamlined Campaign Design Workflows With Seamless Connections


    Campaign designers can now define email messaging and personalization within the flowchart, eliminating the need for multiple clicks and navigating between different modules. The Campaign email process box is now seamlessly connected to Deliver email creation, ensuring a smoother experience.

    Campaign designers can now use the previously defined Strategic segments directly in the Campaign flowchart segment process box, a capability they can leverage after upgrading.

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